How to make a food delivery website beautiful and attractive

The development of the food delivery website includes many steps such as defining the ordering flow, selecting features, choosing a food delivery website design and platform. Let Skipli dive deeper into each stage so you can understand the flow of food delivery website development.

Apart from customer service, the quality of food, and quick delivery, the success of your food delivery website depends on the storefront design. The site should have an attractive design, intuitive interface, and short customer journey to be popular among customers. Below we share the best examples of food delivery website designs so that you could pick one for your business.

The food delivery website is viral among consumers. Moreover, it is a prospective field for investments

Define the food ordering flow

To make your future food delivery website successful, you should define the flow of how users will place orders. The most common flow includes the following stages:

Once a user visits a site to order food delivery, they use on-site search to choose the restaurant, compare menus, and check out prices and ratings. Then, they select food and place the order.

When the order is confirmed, the user logins to the system or creates a new account by providing contact and bank account details.

After the checkout process, if the payment was successful, they receive a notification that the order has been processed.

Getting notified the order has been processed is the end of the online scenario of a typical food-ordering website. Other stages including food preparation and order delivery happen offline.

You can use this food ordering flow for your future website. So let us move to the second stage.

Select the necessary features for your food delivery platform

Selecting the features for your future food delivery website is very important since it will have a significant impact on usability. In most cases, the site needs to be customized for three user roles: the user, the restaurant and the admin. All three should be connected in the website back-end and work seamlessly.

Below we share the feature list for the three groups of users:

• Customer: Navigation Menu, Registration, Sign up, Place order, Restaurant details, Filter restaurants by cuisines, Current offers, Address book, Rewards, loyalty, and coupons
• Admin: Admin Log-in, Restaurant Management, Website Management, Order Management, Technical Payment, Payment Management, Restaurant Managers.
• Sign-in: Search by Food Category, Checkout Process, Choose Payment Method, Order Status and Tracking, Help & Support.

Your solution should inform the restaurants about new orders, as well as notify customers in the case the restaurant declined the order and then suggest alternatives.

To make your future food delivery website successful, you should define the flow of how users will place orders.

Choose a platform or build a custom website

There are several ways of developing a food-ordering website. The first is to buy a clone script. It is an excellent solution for beginners who want to get started in the food delivery.

Out-of-the-box food delivery software

Flipdish: This user-friendly online ordering system suits cafes, individual restaurants, franchises, multi-store chains, takeaways, and convenience stores. Provides users with the following features: Online ordering, Order management, Routing, Sales trend analysis, Supports loyalty program, Menu management. 

Orders2.me: Combines marketing and an online ordering system for restaurants. This software allows receiving orders via Facebook, Mobile, and Web using their existing payment system. Orders2.me feature list includes: Supports loyalty program, Sales trend analysis, Order management, Online ordering, Menu management.

SpeedLine Pizza POS: This food delivery software includes many advanced features including caller ID, delivery mapping, address verification and even driving directions. SpeedLine Pizza POS supports the following food delivery features: Delivery Tracking, Dispatch Management, Gift Card Management, Menu Management, Online Ordering, Order Management, Routing, Sales Trend Analysis, Supports Loyalty Program.

Developing a custom food delivery app

The second way is to hire an e-commerce team to develop a custom CMS according to your business needs. This option requires more time and money.

In our previous food delivery projects, we did a synchronization of back-end and front-end with custom built CRM.

Our best developers worked on that project since custom-built solutions like CRM required advanced knowledge of programming. In this case, all the integrations should be manually done because there are no sync apps available. 

When you decide to add new features to your CRM, you need to find and hire a team of developers. This fact also makes building a custom CRM a costly solution. Still, a custom website gives your food delivery business the advantage over the competitors.

There are several ways of developing a food-ordering website. 

Create a database of restaurants in your target location

To offer your future customers a wide range of cuisines and dishes, you should create a database of restaurants in your target location. This database should include areas of delivery, menu, contact details, and the like. 

When collaborating with the local restaurants, you also need to agree on the commission your business will receive from each order. You also need to ensure that your website is capable of managing an extensive database. Another important thing is to decide who will deliver orders received from your food delivery website.

Launch an MVP

We recommend launching complex projects as online stores, mobile loyalty program apps, and food delivery websites as MVP. The MVP (minimum viable product) of a food delivery website should include only basic features that allow future customers to make orders and restaurants to deliver these orders. 

By launching your site as an MVP, you will receive feedback from users on the website usability. Consider this feedback to make your food delivery website even more convenient for users.

Optimize to cater to the needs of locales

In food delivery, as in many other spheres, customer preferences may vary from location. The success of your food-ordering website depends on how well you can cater to the needs of the local audience. Consider the following points to make your ordering service even more successful:

Your website should provide payment options that comply with the preferences of the community in your city. Such payment options as cash on delivery, credit cards, eWallets, and so forth could vary from city to city.

To be successful in a particular area, you should adopt your business as per the local environment. It could take some time to understand what works in online and offline marketing in your target area.

The tastes of the local target audience might also influence your menu. Dishes’ categorization and restaurant databases should vary as per local preferences. If you are looking to create a food delivery website or consult you on your best strategy, tell Skipli more about your project.

If you are interested or need a free consultation, please contact: Hotline: 415 610 9521 Website: Skipli Facebook: SKIPLI Marketing