How to Boost Restaurant Revenue: 10 Tips & Strategies

As a restaurateur, you are aware of the narrow profit margins in this industry, which are made worse by current increases in food costs. A surge in sales might have a big effect on your revenue. The key question is: How to boost restaurant revenue? In addition to upselling, there are other strategies. This post of Skipli looks at many methods to enhance how to boost restaurant revenue.

Find the top 10 strategies to boost restaurant revenue

How To Boost Restaurant Revenue In-Venue

1. Optimize Your Menu

Did you realize that the menu design of your restaurant affects sales? This practice, called menu engineering, highlights your most lucrative meals with design features like bright boxes, intriguing drawings, slightly bigger typography, or enticing images. Additionally, add-ons may be highlighted using this suggestive marketing strategy.

What was the result? a rise in overall revenues and the average transaction size. Indeed, menu engineering may increase sales by as much as 15%. For example, the popular Asian restaurant chain P. F. Chang’s skillfully uses attractive photographs to highlight certain cocktails on their menu.

Optimize the restaurant’s menu

2. Enhance Sales with Upgrades and Add-Ons

Upselling in restaurants is a tried-and-true sales strategy that involves suggesting upgrades or add-ons to customers. One way to do this is to highlight recommended add-ons prominently on the menu or ask staff to bring them up while taking orders.

For your front-of-house employees, upselling is an essential skill that’s luckily simple to pick up. Upselling, which may raise income by up to 30%, is essential when thinking about how to enhance restaurant sales. Examples of upselling include providing a side of gravy to go with a steak sandwich and fries.

Enhance sales with upgrades and add-ons

The beauty of it? You may expedite the upsell process by using your POS system. Identify popular menu items, like the homemade burger, with the help of this crucial restaurant technology, and alert waiters to suggest profitable add-ons (think bacon) for an additional fee. You can also use the POS to track your staff members’ scores and turn upselling into a fun competition. Nothing works better to produce outcomes than a little friendly rivalry.

=> Recommended: How to Make a Restaurant Website Builder with online ordering

3. How To Boost Restaurant Revenue Through Cross-Selling Complementary Items?

Like upselling, cross-selling lets you be creative by recommending to your customers an item that goes well with their purchase in addition to the one they have selected. For example, you are suggesting that they pair their seafood spaghetti with a glass of white wine.

How to boost restaurant revenue with Cross-selling? This is a great way to highlight your staff’s expertise in the menu and desire to provide tailored suggestions for a delicious dinner with complimentary flavors. This is a far better strategy than telling every customer that the greatest seller is a chicken wrap!

Cross-selling is an easy option to consider when looking for how to boost restaurant revenue; it can improve sales by as much as 20%.

Cross-selling complementary can improve sales by as much as 20%

4. Conduct A Special Internal Promotion

Promoting something that is only accessible to customers who are dining at your restaurant – rather than those who choose to order takeaway or delivery – is a certain method to increase in-house sales.

For instance, if customers are dining at your venue starting Monday through Wednesday at 5 pm, you might want to consider providing a free dessert with the purchase of an entrée. This is an especially good tactic on slower weeknights.

Offering discounts isn’t the only way to promote your business; planning activities like a patio party at the end of the summer may help improve foot traffic and revenue.

In-house-only promotion is one of the ways to promote your business

How To Boost Restaurant Revenue Takeout

5. Add Online Ordering

Convenience is a top priority for modern consumers, and not everyone is eager to call in to place a takeout order. This emphasizes how crucial it is to provide online ordering straight from your website.

How to boost restaurant revenue in this aspect? Online ordering offers you the chance to boost sales in addition to giving clients the convenience of placing purchases without having to wait on hold. Online ordering’s visual component makes it possible for you to highlight particular menu items and extras in a manner that phone calls cannot.

Manage to own your restaurant online with Skipli

Instead of paying money to outside applications for takeaway services, you can accept orders straight via your restaurant’s website by choosing a commission-free online ordering solution like Skipli. This will allow you retain more of your money as a result.

=> Feel free to check out Skipli’s strategy immediately

6. Offer Delivery

Convenience is key, so imagine how much easier it might be to purchase food online and have it delivered straight to your house. The fact that the meal delivery market is expected to grow to $320 billion by 2029 is hardly surprising.

Giving consumers the choice to order meals to be delivered right to their door as they relax in the comfort of their own homes is a great method to close deals that may otherwise go unnoticed.

Alternative options exist if you’re worried about losing money to third-party delivery applications. You may use a commission-free delivery option by integrating Skipli Online Ordering with 0% Commission, Deliver & Pick up. This way, items will be delivered to their destination without requiring any effort from your busy staff.

 Skipli – Online Ordering with 0% Commission, Deliver & Pick up

7. How To Boost Restaurant Revenue By Launching a Promotion for Takeout or Delivery?

Just as you may employ in-venue promotions to drive in-house sales, you can create an online campaign to boost takeaway and delivery orders.

Choosing a well-liked dish to promote for takeaway and delivery is an important first step. Offer a buy one, get one pizza promotion, for instance, with a 50% discount on the second pizza.

It’s a smart idea to increase your sales by running takeout and delivery deals, particularly on days like Super Bowl Sunday (or during any large sporting event).

Promotion of Delivery or Takeout

How To Boost Restaurant Revenue By Attracting New Customers?

8. Improve Local Visibility with Website Optimization

Making sure that potential consumers can easily locate your business online is one way to increase restaurant sales.

It doesn’t have to be difficult to use search engine optimization (SEO) strategies to improve your website’s discoverability. Here are two simple steps you can do right now to improve your local search engine optimization.

How to boost restaurant revenue by Optimizing the website?

9. Increase Social Media Presence Online

It is not only important to make sure that prospective consumers can find your restaurant online, but it is also critical to create a social media presence and encourage interaction.

Though there are other social media sites to take into account, Facebook and Instagram are our top choices for restaurants. Here are two strategies for differentiating your restaurant on these sites.

Enhance Social Media visibility by Instagram and Facebook Page

• Utilize Instagram Stories and Reels

Reels and Stories provide a better venue for posting funny or behind-the-scenes footage that gives customers a peek into your brand’s personality, while your feed is a great place to display branded photographs, such as shots of your most recent menu items. New clients express interest in this, and there’s an extra benefit: Reels are said to produce 22% higher interaction on Instagram than standard posts.

• Enable Reservations Through Your Facebook Page

Keeping up a Facebook profile gives potential consumers another internet avenue to find your business, in addition to your website. Why not utilize this social media platform to its fullest potential to make it even easier for them to visit your restaurant?

By adding a “Book Now” button on your Facebook page, you may take bookings right on the network. By doing this, you lessen the chance that visitors who are looking to reserve a table may become sidetracked.

You may also invite past diners to post evaluations on your Facebook page, which might aid prospective new diners in making an educated choice about booking a meal with you.

10. Run a Minigame/Contest

A great way to get potential consumers interested is to host an interesting Minigame/Contest. Who wouldn’t want the chance to win something thrilling, after all?

Research indicates that over 34% of new client acquisition for a business is attributed to contests. Additionally, this approach works well for growing your social media following; Instagram accounts that hold competitions have a 70% quicker increase in followers than ones that do not.

Take the well-known restaurant chain Earls as an example. To commemorate its 40th anniversary, it held an Instagram cookbook contest with a gift card to add to the appeal.

Minigame/Contest is a great way to get potential consumers interested

Conclusion

By putting these methods into practice, your restaurant will not only increase sales but also develop a professional image and increase brand awareness. As you implement and expand your business, best wishes for success.

This blog has given a summary of the factors to be taken into account to clarify how to boost restaurant revenue, as well as advice on how to maximize profits. By putting this knowledge to use, your restaurant can stand out from the competition and provide patrons with an exceptional dining experience.

If you are interested or need a free consultation, please contact: Hotline: 415 610 9521 Website: Skipli Facebook: SKIPLI Marketing

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