2 Billion Websites on Google, and Yours Can Be #1
Fighting for the top spot on Google can be pretty competitive these days. Knowing how to display content for your restaurant’s website is crucial to get users clicking the link to your website instead of your competitor’s. See how you can increase online ordering revenue by improving website design and usability, and optimizing search engine results.
In this article we discuss:
- 3 Simple Steps to Make Your Restaurant More Visible on Google
- Attract More Customers to Your Website and Through Your Doors
- Turn Thousands of Online Visitors into Paying Customers
A website containing direct online ordering is a vital tool for restaurants in today’s world. Restaurants that offer online ordering through the website or mobile app increase sales, boost marketability, and improve diner experience. Designing a website requires you to know how users will best navigate your site and how search engines will rank your site according to its traffic. Here’s how you can optimize the online ordering experience to drive more traffic and increase conversion rate.
3 Simple Steps to Make Your Restaurant More Visible on Google
The concept of Search Engine Optimization (SEO) can be confusing, but there are a few straightforward things that you can do to establish a better SEO with higher rankings on search engines such as Google. SEO is the process of getting more site visitors by using targeted restaurant SEO keywords throughout your website. Here are a few easy ways that you can improve your SEO:
- Use lots of keywords that relate to your restaurant
The way you describe your restaurant should reflect how your customers and Google describe your restaurant. Look at the keywords people are using to describe you on Yelp or Google reviews. Consider things like the ambiance, menu, service, decor, etc. Utilize these same keywords frequently across your site.
2. Ensure a Mobile-Friendly Website
Over half of the traffic generated online comes from mobile devices, so if your website isn’t responsive to different devices your SEO will decrease dramatically. A good mobile experience will increase your conversion rate and create an enjoyable customer experience.
3. Text-based menus (not PDF or image)
Having a text-based menu is crucial because Google can only read direct text. Restaurants that use PDFS or images-based menus are at a major disadvantage because search engines and assistive technology cannot read their menus, which decreases search results and poses legal vulnerability (ADA-related issues).
Attract More Customers to Your Website and Through Your Doors
Designing your website in a clear and organized way is not only important for SEO, but also for attracting customers. Both search engines and customers should be able to understand your website. Creating organized, clearly labeled pages is a useful method for making your restaurant services clear. Make sure you have separate pages for different services (i.e. reservations, online ordering, and location), and label them in a direct, concise way. This will ensure customers know what you offer, but it will also help Google understand what your pages are and what purpose they serve. As a general practice, your website titles and descriptions should be easy for both customers and search engines to understand. For example, your SEO title tag should be “restaurant name” | “Type of Food” | “City & State” | “Order Online.” This will act as keywords Google can use to include your restaurant in search results, as well as keywords customers will use to decide whether or not to visit your website!
Turn Thousands Online Visitors into Paying Customers
Once a potential customer navigates to your website, it is important that you give them a good experience that will turn them into paying customers. One of the most important elements of your website is the ease of navigation. Make sure that crucial information like contact info, hours, and location are front and center. Reservation and online ordering buttons should be easily visible, and ideally visible from every page. Also, once a customer decides to make a reservation or order, make sure that it is simple and easy to book a table, order pickup, or order delivery through the website. If a customer has to sift through pages of information to find what they are looking for, they are more likely to leave the website and just move to another. However, if your website is easy to use, you will attract new customers as well as create loyal customers who will want to come back. Your website design should create an experience so effortless that customers keep coming back!
All of the elements to consider in designing a website can seem overwhelming, but luckily Skipli takes care of everything from website design and layout to SEO and marketing. Skipli’s SEO experts can get your restaurant to the front page of Google in 60 days. We ensure your customers can find your website, and also have an enjoyable experience with the usability of your website which Skipli optimizes to increase sales and customer loyalty.
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